The role of Social Media as a mode of Market Communication in the U.K Dissertation

The role of Social Media as a mode of Market Communication in the U.K - Dissertation Example TION 1.1: Introduction Marketing has been one of the most important aspects of creating awareness about different products and services. In last few years, the nature of marketing has changed a lot mainly because of the emergence of so many media tools capable of communicating with end users in an effective manner. One of the highly efficient and effective marketing communication tools that has gained immense popularity and acceptance in the global business environment is in the form of social media (Albrecht, 2006). Social media helps in connecting with different people in an easy and hassle free manner along with communicating wide arrays of messages in a simple and convenient manner. In the United Kingdom, almost two-third (65%) of the population has used Facebook, followed by YouTube (50%), and Twitter (23%). This shows that the acceptance level of using these social media is quite high among British people. Marketers too have realised the importance of social media and have been using them to promote their business products and services in a well planned and easy manner (Alderson, 2009). In the context of marketing communication, it becomes all the more important to deliver the messages to consumers in a clear and transparent manner along with enhancing the frequency and acceptance of the messages (Blanchard, 2011). Social media helps in connecting with large number of people along with spreading the message in a fast manner that further helps in communicating with consumers in a very fast and efficient manner. The major purpose of the research is to analyse and assess the role of social media as a mode of market communication in the United Kingdom (Alderson, 2009).For this purpose, the focus will be on the analysis of different social media tools and overall acceptance and usefulness in terms of enhancing the marketing appeal of different organisations in the UK. In this regard, the researcher has formulated the research aim and objectives being discussed further (Lovett, 2011). 1.2: Research Aim The primary aim of the research is to analyse and assess the role of social media as a mode of market communication in the UK. In order to achieve this proposed research aim; the researcher has formulated few research objectives discussed as follow. 1.3: Research Objectives The research objectives are as follow: To analyse the role of social media as a mode of market communication by comparing with other market communication tools To assess the usefulness and benefits of using social media tools in enhancing the market communication To identify the advantages and disadvantages of using social

ECOM20001 Information System Management (information system of master) Essay

ECOM20001 Information System Management (information system of master) - Essay Example They are very mandatory and essential for the business development as it helps in the components of wise business decision making as well as prudent. It also helps in providing transparent information flow of business policies, guidelines, practices, standards, and certain procedures for reasonable business operations. Information Management System is used by the management in different managerial corporate levels. Safe and sound Information Management System also assists the company in attaining proper and well planned internal controls, audit coverage, safeguards, and operating procedures. There are four groups of Information Management System in which the entire system is divided; these groups are related to Human Resources, Financial Department, Accounting, and Marketing (Allen & Hamilton & Baker 14). This assessment research assignment is correlated with the Information System Management Course and is designed in such a way through which the stimulated thinking of the classroom students would be analyzed and evaluated with the help of a case study. The company chosen for case study assessment is the Information Technology giant company Dell Corporation. In this case study, Dell's customer-centric business model will be analyzed. Apart from that, an overall analysis and evaluation will be carried out regarding Dell's customer-centric business scope, which would help in knowing that how Dell Corporation makes use of its Information System in order to develop and organize a demand-pull value chain, and how does it affect the relationship of Dell Corporation with its suppliers and customers. Section #2 (Covey & Merrill 103) The modern world of today is all about modernization and innovations in the technology field which is growing and grabbing a competitive edge in the global marketplace. Every technology oriented organization is trying their best to make their unique and strong position among their competitors in the technology sector so that they could flourish and market their products with unique and different features which cannot be overcome by any other competitor. For this objective, many multinational organizations and well known reputable companies are developing their research and development department, so that they could stand differently from others. Dell Inc. is one of the most leading and successful multinational technology oriented organization which has accomplish and conquer a very reputable position in the technology world market. Dell Inc. is basically involved in the designing, development, manufacturing, marketing, technical supporting and selling of personal computers and several other computer related products. The main headquarters of Dell Inc. is situated Round Rock, Texas and engages more than 88,000 employees around the globe. This technology oriented organization started grabbing the business growth since during 1980s and 1990s and since then, Dell Inc. has attained the position of being one of the largest technology corporations in the world. Originally, Dell Inc. was founded in the year 1984 by named Michael Dell who was the